A coordinated and holistic approach to communicating and promoting our local communities is essential to creating towns and villages throughout Norway that are great places for visitors, residents, and future generations alike. By working together, we help increase local value creation, strengthen the unique character of our communities, and encourage responsible travel. When we speak with one voice, our message becomes stronger and more impactful.

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The Communication Pledge provides a shared national framework for how we communicate Norwegian destinations and build the Norway tourism brand. Destinations, tourism businesses, and other partners involved in promoting Norwegian tourism are warmly invited to join. Implement these guidelines within your organisation and demonstrate your commitment by registering below.

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If you have any questions about how to implement these principles at your destination, please contact your destination management organisation or your destination development manager.